CPC Urges Sustainable Consumer Behavior to Tackle Environmental Challenges

CPC High Table © Askanwi Media

By Fatoumata Jaiteh

The Gambia marked World Consumer Rights Day with a strong call for sustainable consumer behaviour, aligning with the global theme, "A Just Transition to a Sustainable Lifestyle." Organised by the Consumer Protection Consortium (CPC) in collaboration with civil society organisations, the event highlighted the urgent need for responsible consumption to address environmental challenges such as climate change, resource depletion, and biodiversity loss.

The commemoration took place on 15th March 2025, aimed to raise awareness about consumer rights and responsibilities, particularly in the context of sustainable consumption. It also emphasised the role of eco-friendly lifestyles in protecting both consumers and the environment.

The CPC outlined several goals for this year’s observance, including:

• Educating consumers about their rights and responsibilities, especially regarding sustainable consumption,

• Promoting the adoption of eco-friendly habits to foster a more equitable and environmentally friendly future,

• Engaging key stakeholders—government bodies, businesses, and civil society organizations—in discussions on sustainable living, and

• Strengthening collaboration between government agencies, consumer protection bodies, and businesses to create a consumer-friendly and sustainable economy.

Despite efforts to promote sustainability, The Gambia faces significant challenges in balancing economic development with environmental responsibility. Rising consumerism, inadequate consumer protections, and limited awareness of sustainable practices remain major obstacles.

However, stakeholders acknowledge progress toward a more sustainable future. Initiatives like "Empowering Consumers for a Greener Tomorrow: Access, Awareness, and Action" highlight the importance of providing consumers with the knowledge and resources to make informed, eco-friendly choices.

The CPC emphasised the importance of ensuring the affordability and accessibility of sustainable alternatives. "A just transition must be inclusive, ensuring that vulnerable and marginalised groups are not left behind," a CPC representative stated.

As part of its commitment to protecting consumer rights, the CPC is urging citizens to report any violations through the Gambia Competition and Consumer Protection Commission (GCCPC). Consumers can contact the commission via phone at 3960269 or email at info@gccpc.gm to raise concerns.

The event concluded with a renewed commitment from stakeholders to continue advocating for sustainable consumer habits. The CPC, in partnership with civil society groups, businesses, and other organisations, declared, "Together, we can build a sustainable future for The Gambia, where economic growth and environmental protection go hand in hand."